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Loison Pasticceri dal 1938: the Taste of Italy

Artisan sweets made with the finest ingredients

Let yourself be seduced by the sweetness of Loison’s artisanal bakery: from festivities to special occasions, from breakfast to a small break, in the Loison online shop you will find a cake for every moment of your day.
The quality of the ingredients, patient craftsmanship, and constant research into flavours and recipes are the elements that distinguish us. Our traditional bakery is a pleasure that seduces the palate and conquers the eyes, transcending Italian borders.

Chocolate Panettone

A tasty and delicious solution, with a selection of mono origin chocolate from South American crus.

Classic Panettone

The sweet protagonist of Christmas, rigorously handmaded according to the traditional Milanese recipe.

Fruit and Flowers Panettoni

11 different taste combinations. The soft dough is enriched with a fine selection of fruits, flowers and spices.


TYellow dough, rich in butter and vanilla, decorated with a dusting of powdered sugar. In classic and filled versions.


Loison accessories: the iconic shopping bags, scented candles and much more.

Panettone in Latta

The Panettone is contained into beautiful limited edition packaging. Discover the collection dedicated to Christmas 2021.

Top Line

It represents Loison’s recipes of excellence and is distinguished by the use of selected raw materials such as slow food presidia and ingredients of controlled origin.

Pastry Line

It stands out for the quality of all the ingredients and for the processing done respecting the leavening times of the ancient Italian pastry tradition.

Tuttigiorni Line

Designed for daily consumption, the Tuttigiorni Line represents a simple idea to enrich every moment of domestic life with flavour.

Loison – Three Generations of Pastry Makers


Simple origins, genuine products: bread baked in wooden ovens, the traditional sweets of Veneto. From here starts the history of the Loison family, who started out their business near the end of the 30s and Tranquillo, the grandfather, was the first to fall in love with the art of bread making and later passed it on to his son, Alexander. Together they transformed the bakery into a real and proper family business, inaugurating a new shop in 1969. The Company, now lead by Dario, Tranquillo’s nephew, takes on an international dimension from 1992 onwards. Their pastries, made with carefully selected ingredients, are exported in various countries in Europe and all over the world for an increasingly fond and exigent public. The secret of this success lies in the matching of tradition and modernity; in the recovery of antique recipes but also in their concern for new flavours; in the selection of excellent ingredients and in the use of innovative productive techniques.


Constant hand-crafted passion as well as managerial abilities: this is Dario Loison’s recipe for the third millennium.

The Natural Slow Leaving


Sourdough (natural Leaven) is obtained from the natural fermentation of rye flour, water, milk and fruit, therefore natural ingredients and yeast without the use of chemical substances. It is also called “Starter” dough because fresh daily leaven is obtained from it. It contains a high number of micro organisms, 100 billion Saccharomycetes and 2000 billion of lactobacillus per kg of dough, which multiply and stimulate an optimal leavening which is able to kill eventual pathogenic germs and therefore does not require preservatives. The resulting dough is spongy and, during oven baking, transforms into a soft product which maintains for a long time the exclusive qualities of the materials used and which undoubtedly presents a unique ease of digestibility.

Loison sell and ship in almost in almost all European countries!